Is your natural organic product really that natural?

Is your natural organic product really that natural?

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  • Post published:October 15, 2020
  • Post category:Blog
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If you’re one of those people who is instantly drawn towards natural, organic and green skincare then it is important for you to understand what you’re being served by the brands in the name of natural & organic is not actually 100% natural. We, SNAANA, as a brand want to educate you regarding the natural and organic essence of a skincare product.  Defining Natural vs. Organic If you are looking out for natural products, then it is imperative for you to understand the meaning of NATURAL and ORGANIC in the skincare industry. Unlike the popular belief, natural and organic do not mean the same thing. Natural products are not essentially organic and vice-versa. How we define natural is when the key ingredients present in the skincare product is present in its raw and unprocessed form. If even 0.1% of the product has some preservative, it cannot be defined as natural.  
And when it comes to defining organic, the product is usually made with key ingredients where they are grown with a set of defined practices. These practices cannot include any kind of pesticides, synthetics and guarantees no preservatives or chemicals involved during the processing of the products. That’s when you can call a particular product 100% organic. 
So in case of organic also, if 95% of the product ingredients are organic and rest preservative, the purpose of being organic is defeated regardless of the tall claims made by the companies. How are brands continuing these deceiving practices?We as a consumer are usually carried away by the labels on the packaging and the brands in the Indian market are banking upon that heavily. Additionally, due to an absence of an operating definition that outlines natural and organic, there is a huge discrepancy between what we expect and what these brands offer in the name of natural.  Making the consumer aware: SNAANA is the answerWe at SNAANA understand that when a consumer asks for natural and organic products, they expect a 100% synthetic free product. SNAANA products are pure natural therefore are very unique in colour, texture, consisitency & aroma. We as a brand, unlike other brands, believe in complete transparency about all the ingredients used in the making of our products. 
So, when going all natural, SNAANA should be your go-to brand for a regular skin care regime. We pamper and ensure a healthy life for your skin, and our products should find a permanent daily skincare routine.


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